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Friday, January 29, 2010

Mallika's stars & stripes PR stunt

Mallika Sherawat has once again raked up some quick publicity for herself.

This time, she has posed for a photo shoot wrapped in the American flag, and if it is of value in terms of nonsensical records, she is the first Indian celebrity to do so.

Mallika posed for the photo-op as part of the promotional drill for her upcoming international flick, Love, Barack. Soon after the shoot, Mallika uploaded the photograph, shot by noted lensman Ash Gupta, on her Twitter page.

Her latest shot at hogging the limelight comes in the wake of a controversy over Mallika's shooting in a transparent bikini for her long-in-the-making international horror flick, Hisss.
The buzz is that two of the film's three producers - Mallika's brother Vikram and her close friend Govind Menon - were divided in opinion about her wearing the sheer bikini. Though Mallika herself reportedly supported Govind's demand that she should wear the outfit, Vikram insisted that the bikini was too bold. Finally, Vikram had his way.

While a section of the industry feels the Hisss controversy is a publicity plug, Mallika writes on Twitter the report is "not accurate". She adds fuel by stating: "I show more of my aSssetts in Hisss than ever before!" Actress poses in an American flag for photo-shoot Mallika on Recently, the buzz was that Mallika had flashed her butt in a shot in Hisss, though Vikram has insisted that a body double was used. When contacted, the film's third producer, Ratan Jain of Venus Films, declined to comment.

Of course, Mallika needs all the publicity push that she can get for Hisss, considering the film has been delayed substantially.

Industry insiders claim the project has failed to attract international distributors.

She hasn't had a great time in Bollywood either. Her last two releases - Ugly Aur Pagli and Maan Gaye Mughall-E-Azam - opened to miserable box-office returns in 2008 and her home production, Fauj Mein Mauj, has been in the making for almost four years now.

So, wrapping herself with the US flag apart, Mallika these days tries to be in the news by posing with the likes of Johnny Depp at various dos in Hollywood and tweeting about her meetings with the likes of Owen Wilson, Sean Penn, Charlize Theron, Ben Stiller and Matthew McConaghey.
Recently, Mallika hit a ludicrous note by trying to compare herself to Hollywood legend Marilyn Monroe. She wrote in a blog that her initial days in the US were scary but "you don't become the Marilyn Monroe of Bollywood by shaking in your boots ;)". Nowadays, Mallika's only occupation is the Doug McHenry-directed Love, Barack. The film tracks the romance between a Democrat campaign volunteer and her Republican counterpart in the run-up to the 2008 presidential election in US.

(India Today)

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